Development Director – Textiles EPR at Reconomy
Aimee Campanella is Development Director – Textiles EPR at Reconomy, where she specialises in guiding clients through the complex and evolving landscape of global textiles Extended Producer Responsibility (EPR) legislation. She works closely with brands to navigate regulatory requirements, helping them understand their obligations, achieve compliance, and implement practical solutions that support both business objectives and legal requirements across the value chain.
Beyond compliance, Aimee is passionate about accelerating the transition to a more circular textile industry. Through Reconomy’s extensive network, resources and partnerships, she supports brands in developing and scaling reuse initiatives that embed circularity into their operations. Her work spans take-back schemes, circular business models and innovative recycling solutions, helping organisations reduce textile waste, extend product lifecycles and unlock new opportunities within the circular economy.
Aimee’s passion for sustainable fashion began during her time at Bristol Textile Recyclers. Prior to that, she describes herself as a typical high-street shopper, caught in the cycle of fast fashion and overconsumption. Working in textile recycling exposed her to the environmental and social impacts of disposable fashion and proved to be a pivotal experience that reshaped both her personal outlook and professional career.
Since then, she has embraced a more conscious approach to consumption, prioritising second-hand fashion, sustainable brands and longer-lasting purchasing decisions. This personal commitment underpins her professional mission to drive systemic change within the textile sector. She believes sustainable fashion is not only about the products people buy, but also about creating the systems, infrastructure and policies that support longevity, reduce waste and promote responsible production and consumption.
Today, Aimee is recognised as a leading voice in textiles EPR and circularity, helping brands prepare for regulatory change while identifying practical pathways towards a more sustainable and circular future.